UTM LinkBuilder
Generate campaign-tracked URLs with UTM parameters. Add source, medium, campaign name, and custom tags - then copy the link. No signup required.
Build your UTM link
💡 Tip: Use consistent naming conventions (lowercase, underscores instead of spaces) so your analytics data stays clean and easy to filter.
How it works
Enter your URL
Paste the destination URL - the page you want visitors to land on.
Fill in UTM parameters
Add source, medium, and campaign name. Optionally include term, content, and custom parameters.
Copy & share
Copy the generated URL and use it in ads, emails, social posts, or anywhere you want to track traffic.
UTM parameter reference
utm_source
Identifies the traffic source - where your visitors are coming from.
Example: google, facebook, newsletter
utm_medium
Identifies the marketing medium - how the traffic reaches you.
Example: cpc, email, social, organic
utm_campaign
Identifies the specific campaign - the promotion or initiative.
Example: spring_sale, product_launch
utm_term
Identifies paid search keywords. Useful for A/B testing search ads.
Example: running+shoes, crm+software
utm_content
Differentiates similar content or links within the same ad or campaign.
Example: banner_ad, text_link, sidebar_cta
Frequently asked questions
UTM (Urchin Tracking Module) parameters are tags added to a URL that tell analytics tools where traffic came from. They include source, medium, campaign, term, and content.
Technically none are required for the URL to work, but utm_source, utm_medium, and utm_campaign are recommended as minimum for meaningful tracking in Google Analytics.
No. UTM parameters are used by analytics tools and do not affect your search engine rankings. Google ignores them when indexing pages.
It's generally not recommended. UTM parameters on internal links can overwrite the original traffic source in your analytics, skewing attribution data.
In Google Analytics 4, go to Reports → Acquisition → Traffic Acquisition. You'll see source, medium, and campaign data for all tagged traffic.
Yes, this tool is completely free with no usage limits. Generate as many tracked URLs as you need without creating an account.
Use lowercase letters, underscores instead of spaces, and consistent names across campaigns. For example, always use 'facebook' instead of mixing 'Facebook', 'fb', and 'FB'.
Wexio can capture UTM parameters from incoming chat links and automatically tag contacts with their traffic source, making it easy to attribute conversations to campaigns.
