UTM LinkBuilder
Generate campaign-tracked URLs with UTM parameters. Add source, medium, campaign name, and custom tags - then copy the link. No signup required.
Build your UTM link
💡 Tip: Use consistent naming conventions (lowercase, underscores instead of spaces) so your analytics data stays clean and easy to filter.
How it works
Enter your URL
Paste the destination URL - the page you want visitors to land on.
Fill in UTM parameters
Add source, medium, and campaign name. Optionally include term, content, and custom parameters.
Copy & share
Copy the generated URL and use it in ads, emails, social posts, or anywhere you want to track traffic.
UTM parameter reference
utm_source
Identifies the traffic source - where your visitors are coming from.
Example: google, facebook, newsletter
utm_medium
Identifies the marketing medium - how the traffic reaches you.
Example: cpc, email, social, organic
utm_campaign
Identifies the specific campaign - the promotion or initiative.
Example: spring_sale, product_launch
utm_term
Identifies paid search keywords. Useful for A/B testing search ads.
Example: running+shoes, crm+software
utm_content
Differentiates similar content or links within the same ad or campaign.
Example: banner_ad, text_link, sidebar_cta
Frequently asked questions
Ready to track your campaigns?
Use Wexio to capture UTM data from incoming chats and attribute every conversation to the right campaign.